Creative Manifesto Promesse

“Les Exceptionnelles” collection is the result of creative and aesthetic reflection to which Baume & Mercier has devoted itself for the second consecutive year. Weaving poetic links between watchmaking and fashion, this collection showcases the contemporaneity of the House.

Inspired by a myth

Promesse “Les Exceptionnelles” collection is a creative manifesto, affirmed this year in three new cuff bracelets inspired by the celestial constellation: Coma Berenices, or Berenice’s Hair. According to mythology, Queen Berenice II of Egypt promised to sacrifice her long hair in exchange for her husband’s safe return from war. Despite the King’s opposition, the Queen fulfilled this promise in the temple of Aphrodite. Seduced by the offering, the goddess then took the locks up to the heavens and fixed them in the sky to form the constellation. 

Baume & Mercier has chosen to recount this shining story of femininity using pearls – the symbol of perfect beauty – and Ariadne’s thread. This celestial constellation is celebrated with three limited edition designs, limited to ten pieces each. At a time when a woman’s hair was emblematic of absolute femininity, separating oneself from one’s locks was seen as a symbol of self-assertion and personal emancipation. The brand celebrates this frame of mind with a creative and poetic manifesto, paying tribute to the aspirations of contemporary women: to be free and happy, above all by being themselves.

A combination of haute couture and watchmaking

For this edition, Swiss craftsmen have manufactured three styles, each limited to ten pieces. Both a jewelry piece and a watch, each of these modern and ultra-feminine accessories adorns the wrist with delicacy and taste. With exquisite craftsmanship all eyes are drawn to these multi-faceted cuffs.
The 3 day event would consist of long enjoyment rides, flat track racing, Sons of Anarchy-esque convoy expeditions, an unconventional drag race, along with a secret window at which us “outlaws” can hide and reminisce about the day’s tomfoolery.Vincent Prat along with Paul d’Orleans were the organizers of Wheels and Waves California and many of the motorcycle industry’s trendsetters and influencers have been in attendance that afternoon including Jamie Robinson from MotoGeo, Roland Sands from RSD, as well as Steve Caballero, a world renowned pro skater, simply to name a few. Brands like Alpinestar along with a slew of all-star modification garages were present as well, such as Deus ex Machina, Revival Cycles, Brat Style, and Suicide Machine Company, just to name a few.The event was tightly packed with all kinds of motorcycle “anti-racing.” Hurry day one was in the Santa Maria Raceway, where I would spend my hot afternoon running across the dirt track, photographing and watching the Vintage and Super Hooligan flat track races. The sweltering sun required the race organizer to deploy the watering truck onto the dirt track to get it nice and slick for the races to come and boy were they sideways.Race day two had me roaring towards Santa Margarita, where I would embark on a private landing strip for Crooked Sprints. Drones above, the finish line banner dance in the dry 105 degree weather. One by one, motorcycles would trickle on the tacky hot tarmac. One hundred feet apart, a decommissioned train on which appeared to be a railway going to nowhere, turned into a shady refuge from the heat lamp over. Still, more racers came, proudly piloting their custom creations, waiting for when the checkered flag would fall for them.

The Cosmos

Synonymous with freedom and creativity, the Cosmos is the flagship model of the new trio. Directly inspired by the Coma Berenices constellation, it reveals the Promesse moon phase dial against a deeply romantic swathe of midnight blue raw silk. Embroidered with Akoya pearls and silver thread, the fabric evokes the stardust of this celestial myth.

Creative Manifesto Promesse

The Cosmos © Baume & Mercier


With its midnight blue lambskin, accentuated with a row of natural pearls, Insolence represents glam-rock. The association of these two sensual materials brings a “Haute Couture” touch to the Promesse 30mm which features a midnight blue sunray guilloché dial. Both chic and rebellious, its presence imposes with character and insolence and symbolizes powerful women and the absence of conventions.


A 1920s spirit infuses Petite Promesse. Its chainmail fringed with Akoya pearls is like a miniature Milky Way, the fine craftsmanship highlighting its delicate format. Mounted on a white lambskin bracelet with Akoya pearls, the case is entirely set with diamonds, offering a refined touch to this poetic cuff with a very “couture” feel. An ultra feminine and fashion creation.

Leave a Reply

Your email address will not be published. Required fields are marked *