The Swiss watch brand was the official sponsor of the first annual Wheels & Waves event held in Cayucos at the Swallow Creek Ranch.
Over the course of three days, attendees enjoyed a cultural experience on the coastline of San Luis Obispo County. Guests rode authentic Indian motorcycles and experienced a variety of races at the Santa Maria and Santa Margarita Raceways.
On this occasion, custom Baume & Mercier Clifton Club watches were awarded to race winners. Engraved on the case back of the Clifton Club Automatic model is a one-of-a-kind design commemorating each individual race – Super Hooligans, Vintage Class and Sprint Hero.
“We are thrilled to be a part of such a unique and cultural event,” said Alain Zimmermann, CEO of Baume & Mercier. “The partnership with Wheels & Waves is a fantastic way to celebrate Clifton Club and showcase our commitment to strengthening our presence in the sports segment, with a lighthearted approach.”
Initially a small double-digit gathering of family and friends who ride and socialize together, it has since become an annual migration of motorcyclists and surfers to the amounts exceeding 10,000 attendees, completely open to the public. The stateside version, on the other hand, has been an invitation only event staged in Cayucos, California. It’s a sleepy little wild wild west, Cowboys and Indians-like beach town comprising a skate park, two bars, three cafes, and a well-known taco shop serving up tasty smoked albacore tacos. Unveiled at the event was the Baume & Mercier Clifton Club Indian Burt Munro limited edition watch.Indian Motorcycle, established in 1901, is the oldest American motorcycle manufacturer and Burt Munro contributed immensely to American motorcycling by helping define its civilization and mechanical invention along with setting a land speed record in 1967 in an Indian Motorcycle. Baume and Indian both referenced the long tradition and parallel of timepieces and motorsports; equally embodying the DNA of engineering advancements as well as the pursuit of operation.
Clifton Club © Baume & Mercier
The spirit of Wheels & Waves embodies the true essence of the Clifton Club Collection: fair play, camaraderie, respect, friendship and designed for adventure. The Wheels & Waves sponsorship continues Baume & Mercier’s new connection to motorcycles’ universe recently announced with Indian Motorcycle Company.